The common thread throughout my career has always been diversity and representation. This passion stems from growing up in a predominantly white town and always feeling like an outsider. That’s why I believe storytelling is a powerful tool in helping the underrepresented feel seen and making people feel less alone. 

I specialize in lifestyle content, but have extensive experience producing creative projects and building content strategies to drive conversation and help brands grow their online presence. 

Outside of work, you can find me boxing, reading graphic novels, or spending time with my Samoyed, Enzo. I’m also passionate about travel, pop culture, mental health and Asian representation.

CV

Freelance Writer
Sept. 2019 to Present 

I have extensive experience writing both editorial and branded content on a wide range of topics. This includes pop culture, mental health, diversity and representation, parenting trends, fashion, real estate, and more. Bylines include HuffPost Canada, The RepresentASIAN Project, Broadview Magazine, Starbucks Stories, Natural Habitat by Vitruvi, and more.

Digital Communications Specialist, Starbucks Canada
Dec. 2019 to Jan. 2021

As part of Starbucks Canada’s Public Affairs team, I helped lead internal and external campaigns to enhance the company’s reputation with a specific focus on seasonal promotions, social impact, and diversity and inclusion initiatives.

Senior Editor, Toronto Storeys
2019

At Toronto Storeys, I led the execution of the site’s editorial, advertorial and social content initiatives on a daily basis. This included researching, writing, and editing original content and supporting the managing editor in editorial planning and analyzing metrics to track progress.

Lifestyle Editor, HuffPost Canada
Oct. 2013 to Jan. 2019 

I led the strategy and production of original multimedia content for the HuffPost Living brand with a focus on diversity and representation. This included writing and editing timely articles, calendar planning, SEO research, analyzing data, managing a team of five freelancers, and video production. I was also the founding associate editor of HuffPost Canada Parents and the now defunct KitchenDaily.ca.

Education

Foundations of Digital Strategy and Marketing Management 
University of Toronto | 2019

Book & Magazine Publishing Certificate 
Centennial College | 2012-2013

B.A. Honours in English Literature (History minor) 
Carleton University | 2008-2012